When Roy Adzak proclaimed ““Good art is not what it looks like, but what it does to us.” he perhaps was trying to caution the humans against falling prey to the temptation of considering all that shines as gold. Gordon l Patzer goes on to do the same in his book “Looks: Why They Matter More Than You Ever Imagined”
Dr. Gordon Patzer, found that people are automatically programmed to look upon attractive people more favorably.

The book written in uncomplicated and simple English has 288 pages.
It consists of the following parts:

Introduction: Looks, lookism and media
Chapter 1: Older Than Civilization
Chapter 2: Pass the genes, please: How looks drive dating, courtship and marriage
Chapter 3: As the twig is bent: how physical attractiveness affects the family dynamics
Chapter 4: Readin’, ‘Ritin’,’Rithmetic ‘n’ Ridicule
Chapter 5: The job is looking good
Chapter 6: Rendering judgment: How looks affect courtroom results
Chapter 7: Physiognamy and public service
Chapter 8: Seeing believing
Chapter 9: The dark side of physical attractiveness
Chapter 10: What price for Good Looks?
Chapter 11: The Big Business Beauty
Epilogue: Rising above the effects of lookism.

All through the eleven chapters Patzer goes on to proclaim what we already knew but with undeniable proofs in form of studies, articles and investigation. We are left with more informative facts regarding the facet of our life which affects us directly.

The remuneration of being good-looking and the ugly truth about beauty has been emphasized through-out the larger part of the book .How a person is dealt with depends on larger extent to how they look. The Halo effect of good-looks pervade through out his life. He is thought to be more efficient than their less fortunate counterpart. As a result he is bestowed with the opportunities which other can only dream of. Very few of us realize just how much looks affect every aspect of our lives.
Scientific research shows that all the talk of beauty being considered a superficial and subjective thing is purely myths.
. People blessed with good looks:

• Earn more than their colleagues who
are less lucky in looks-department
• Are more likely to succeed in their professional life
• Are in better position to get desired partner in love
• They are liked more, and
• Perform better in schools



From our personal experience we can see that we live in a society where some quality other than skill, intelligence or character matters when it comes to success.

Anna Kournikova perhaps never rose beyond the rank of 37th in women's tennis, and has never won a major singles championship. So, why is it that Kournikova makes millions more dollars from endorsements than players ranked higher?

And if you thought physical attractiveness does not confer benefits on men and women equally sample this:

Even among American presidents height seems to play a role in the selection of candidates. Out of 47 elections in which the heights were known, the taller candidate won 29 times and the shorter candidate won 15 times. Out of 43 presidents, only five were reported to have been a hair below average height, the last of those was Benjamin Harrison, who was elected back in 1888.

Not much can be done to what is considered a god’s gift perhaps the reason why the author has not much to elaborate on how to come out of the stereotype though he has assigned the last part to how to contend with this fixation for persona.

The more we change the more we remain the same. Patzer concludes by reiterating that the Human civilization has always put a premium on the looks and it seems it will remain to be the same for ever. It is in the genetic code of humans to consider a beauty a thing of as a thing of joy for ever.